A conservative Christian activist group has gained more than half a million signatures and counting from people pledging to boycott Target over its transgender bathroom policy.

The boycott has more than 503,000 signatures as of Monday morning, marking it as one of the American Family Associations most popular campaigns.

In a blog post last week, Target made its position public, stating that the company welcomes “transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.” The announcement comes as legislation on transgender issues in multiple states has spurred several major corporations and businesses to take a stance on LGBT rights.

“We certainly respect that there are a wide variety of perspectives and opinions,” said Target spokeswoman Molly Snyder. “As a company that firmly stands behind what it means to offer our team an inclusive place to work — and our guests an inclusive place to shop — we continue to believe that this is the right thing for Target.”

AFA President Tim Wildmon said Target stands “to lose a lot of customers who won’t come back” over the policy.

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