Social Marketing Predictions for 2015

Entrepreneur Magazine: A long time ago, in a galaxy far, far away traditional advertising vehicles like commercials and print ads were viable purchase-influence methods for brands and retailers. However, today’s consumers are about as receptive…

Business School | The Right Music can make…

Harvard Business Review: When research participants were trying to save money on shopping-list items, slow-tempo classical music provided them with relief from math anxiety and made them less likely to avoid arithmetic computations such as…

Business School | Think Before Hitting Reply to…

Harvard Business Review: People today expect an instantaneous reply to any message. But you shouldn't reply to everything right away. If you hit “send” without fully thinking, you could start a cycle of miscommunication. Here…