Social Marketing Predictions for 2015

Entrepreneur Magazine: A long time ago, in a galaxy far, far away traditional advertising vehicles like commercials and print ads were viable purchase-influence methods for brands and retailers. However, today’s consumers are about as receptive…

Business School | The Right Music can make…

Harvard Business Review: When research participants were trying to save money on shopping-list items, slow-tempo classical music provided them with relief from math anxiety and made them less likely to avoid arithmetic computations such as…

Business School | Think Before Hitting Reply to…

Harvard Business Review: People today expect an instantaneous reply to any message. But you shouldn't reply to everything right away. If you hit “send” without fully thinking, you could start a cycle of miscommunication. Here…

Landlords Have Responsibility to Community, too

LAKELAND -- Many property owners see rentals as a great source of cash flow and revenue with little day-to-day responsibility.  Lanier County Sheriff Nick Norton, though, cautions property owners that they still have a responsibility…

Americans, Let’s be Thankful that U.S. Oil is…

[caption id="attachment_18821" align="alignnone" width="630"] Russian Prime Minister Vladimir Putin is being pummeled by low oil prices. Russia needs crude oil to cost $101 a barrel to balance its budget. Brent crude now is priced at…

Business School | How to Handle Stress

Harvard Business Review: You hear a lot of advice about how to reduce stress at work. But most of it is about what to do over the long term — take up yoga, eat a…