They put together mini-choirs of people who were supposedly born as a result of post-championship coitus, singing a song set to the tune of Seal’s “Kiss from a Rose”.  Seal is even in the ad.

There are eight choirs of Super Bowl Babies, conceived thanks to the Packers from the ’60s, the Steelers (’70s), the 49ers (’80s), the Cowboys (’90s), the Buccaneers (2003), the Colts (2007), the Giants (2012), and the Seahawks (2014).

Heinz took a page from Budweiser’s “cute animal” book, and got a bunch of wiener dogs . . . put hot dog costumes on them . . . and had them stampede through a field toward people who were dressed up as bottles of ketchup and mustard.  “Without You” is playing in the background.

Honda also went the animal route.  In their ad, a chorus of sheep sing “Somebody to Love” by Queen because it had been playing in the farmer’s truck before he drove off.  They stop singing when he comes back.