IN OTHER NEWS – A new study shows that Georgia residents are among the most likely to start a small business in 2024.
Release:
- Utah has the most people looking to start a new business or side hustle each month with 365 searches per 100,000 residents.
- Arizona and Colorado are in second and third place respectively, with 357 and 351 monthly searches per 100,000 residents.
- Georgia ranks seventh in the study.
- The state where the least searches are being made for starting a small business is Mississippi, with 202 searches per month on average.
Utah is the state with the most people looking to start a new business in the new year, according to a new study.
Business ideas and information site The Small Business Blog analyzed search data from Google Keyword Planner for more than 100 terms related to the term ‘side hustle’ and ‘small business’. The average number of monthly searches for these 100 search terms were calculated for each state as a proportion of 100,000 residents.
Utah was found to have the most people looking to begin a new business in 2024, with 365 searches on average every month per 100,000 people. The most Googled search terms in Utah included, ‘side hustle’ and ‘side hustle ideas’.
Arizona has the second highest proportion of people looking for a side hustle or to start a small business with 357 searches on average every month per 100,000 people. The top searched terms in Arizona included ‘side hustle’, ‘small business owner’, and ‘side hustles from home’.
In third place is Colorado with 351 average monthly searches per 100,000 people. The top searched terms in Colorado included ‘small businesses’, how to start small business’ and ‘easy side hustle’. In Colorado, there are 691,230 registered small businesses in the state.
In fourth place is New York with 330 average monthly searches per 100,000 people. The top searched terms in New York included ‘side hustle’, ‘side gig’ and ‘startup business’. There are 2.2 million small to medium enterprises in New York as of 2023.
Next, in fifth place, is Nevada with 318 average monthly searches per 100,000 people. The top searched terms in Nevada included ‘small business owner’, ‘how to start small business’, ‘side hustles that make money’ and ‘making money from home’.
Nebraska is in sixth place with searches of 308 searches per 100,000 people each month on average. Top searches in the state include ‘best side hustles’, ‘small businesses’ and ‘how to start side hustle’.
In seventh and eighth place respectively, are Georgia and Oregon. Georgia produces 305, while Oregon had an average of 304 searches per 100,000 people.
In joint ninth, are Pennsylvania and Texas. They both had 302 searches on average per 100,000 people. Pennsylvania has just under 1.1 million small to medium businesses registered in the state to date, whilst Texas has 3.1 million.
In tenth place is Missouri with 301 searches on average per 100,000 people.
The state with the least people looking for a side job on average was Mississippi, with 202 searches per 100,000 people.
A spokesperson for The Small Business Blog commented:
“The cost of living across America has risen drastically and it has become necessary for many households to seek additional sources of income whether this be in the form of a side hustle or a fully-fledged small business.
“In fact, according to the Bureau of Labor Statistics report there has been an 8.29% increase since 2021 of Americans having more than one job.
With this in mind, the data provides an interesting insight into the disparities across America for interest in starting a new business venture with Utah having nearly double the interest compared to Mississippi.”
States searching to start a small business in 2024 the most
Rank State Average number of monthly searches related to small businesses Average number of monthly searches related to small businesses per 100,000 people 1. Utah 12,323 365 2. Arizona 26,305 357 3. Colorado 20,473 351 4. New York 64,928 330 5. Nevada 10,091 318 6. Nebraska 6,056 308 7. Georgia 33,308 305 8. Oregon 12,903 304 9.(=) Pennsylvania 39,233 302 9.(=) Texas 90,665 302 10. Missouri 18,594 301 11. Florida 66,079 297 12.(=) Ohio 34,823 296 12.(=) Michigan 29,720 296 12.(=) Indiana 20,201 296 13. Massachusetts 20,616 295 14.(=) North Carolina 31,276 292 14.(=) Virginia 25,371 292 15.(=) Illinois 36,607 291 15.(=) Wyoming 1,691 291 16.(=) Delaware 2,958 290 16.(=) Kansas 8,529 290 16.(=) Washington 22,598 290 16.(=) Tennessee 20,439 290 17. New Jersey 26,777 289 18.(=) Minnesota 16,463 288 18.(=) North Dakota 2,242 288 19. Idaho 5,559 287 20.(=) Rhode Island 3,096 283 20.(=) Connecticut 10,263 283 20.(=) New Hampshire 3,942 283 21. Maryland 17,371 282 22.(=) California 108,574 278 22.(=) Kentucky 12,543 278 23. Oklahoma 10,957 273 24.(=) Arkansas 8,287 272 24.(=) Wisconsin 16,008 272 25. South Carolina 14,081 267 26. Iowa 8,474 265 27. Hawaii 3,694 257 28. Louisiana 11,549 252 29. South Dakota 2,263 249 30. Montana 2,750 245 31.(=) Maine 3,365 243 31.(=) Vermont 1,569 243 32. Alabama 12,158 240 33. West Virginia 4,234 239 34. Alaska 1,700 232 35. New Mexico 4,782 226 36. Mississippi 5,926 202 US 997,871 299
