VALDOSTA — South Georgia Medical Center emerged a winner at the 2014 MarCom Awards, at which it received three awards in
General Branding :30 “Growing Healthy Together” TV spot – Honorable Mention
General Branding (Game Changing) :30 radio spot – Honorable Mention
Branding (Game Changing football player) print ad – Gold
The annual MarCom competition provides an international opportunity for communication departments, advertising agencies, PR firms, design shops, production companies and freelancers to give their work global attention. Winners range in size from individual communicators to media conglomerates and Fortune 50 companies for projects undertaken in healthcare, financial services, beauty, insurance and numerous other marketing niches, making the competition particularly comprehensive and prestigious.
“While we are honored to win and be recognized for these awards in marketing excellence, our real reward comes from producing results for our clientele,” responds Bill Wax, president and founder of Wax Communications. “I am proud of my staff and delighted for South Georgia Medical Center, whom we have clearly made our creative partner. These awards validate that collaboration, enthusiasm and excellence deliver award-winning work.”
SGMC Chief Executive Officer Randy Sauls says, “The Marketing and Community Relations staff at SGMC is to be commended for its input in creative development and script writing for these award winning advertisements. The new brand, Growing Healthy Together, captures and communicates the mission and vision of our enterprise and demonstrates SGMC’s commitment to develop programs and services that will achieve a healthier community.”
About Wax Custom Communications
Founded in 1987 by Pulitzer Prize-nominated photojournalist Bill Wax, Wax Custom Communications is a full-service multichannel marketing firm based in Miami, with offices in Louisville and San Diego. Wax specializes in every aspect of healthcare marketing, developing powerful communication strategies across traditional, digital and emerging media to build brand value and forge a deep bond between brand and audience. Wax knows the best way for client partners to make their point — and leave a lasting impression.
About South Georgia Medical Center
South Georgia Medical Center (SGMC) is the region’s premier healthcare provider located in Valdosta, Georgia. The hospital serves a 11-county area in South Central Georgia and North Florida. It is governed by the Hospital Authority of Valdosta and Lowndes County, GA. The main hospital provides general medical services, specialty services including robotic-assisted surgeries, minimally invasive and general surgeries, comprehensive cancer care, open heart surgery and angioplasty, women and children’s services, imaging services, neurology and neurosurgery, ambulance and emergency services and inpatient rehabilitation.
In addition to its 285-bed main campus, SGMC operates three off-site campuses—the 45-bed SGMC Smith Northview campus in Valdosta, the 63-bed SGMC Berrien campus in Nashville, and the 25-bed SGMC Lanier Campus in Lakeland. Support services include Hospice of South Georgia and the Langdale Hospice House, the Wound Healing Center, Diabetes Management Center, Pearlman Cancer Center, Dasher Memorial Heart Center and SGMC CardioVascular Institute. For more information, go to our website, www.sgmc.org.
Meghan N. Schunhoff: Planning & Marketing Division
