ATLANTA – New research reveals that Georgia ranks in the top ten states that are obsessed with the Stanley cup viral craze.
Release:
- Louisiana has the tenth-highest demand for Stanley cups per capita, with 1,453 monthly searches per 100,000
- Southern states lead national demand, with eight ranking among the ten most obsessed with the trend
- The viral sensation received over four million monthly searches nationally in the past 12 months
Analysis of Google search data reveals Louisiana has the tenth-greatest demand for Stanley cups in the US.
The trending travel tumblers and water bottles by food and beverage container company Stanley, which sparked consumer frenzy at stores, are Googled around 4.3 million times monthly in the US. But some states have embraced the quenchers more than others.
The experts at JeffBet analyzed how many monthly Google searches for Stanley cups are made per 100,000 people in each state to determine where the viral craze has taken off most, with only two states outside the South ranking among the top ten most-obsessed.
| Top 10 Stanley Cup-obsessed US States | ||||
| Rank | State | Population (est.) | Avg. monthly searches (12 months) | Avg. monthly searches per 100,000 people |
| 1 | Texas | 29,145,505 | 542,280 | 1,861 |
| 2 | Alabama | 5,024,279 | 90,078 | 1,793 |
| 3 | Tennessee | 6,910,840 | 118,296 | 1,712 |
| 4 | Nebraska | 1,961,504 | 31,265 | 1,594 |
| 5 | North Carolina | 10,439,388 | 165,466 | 1,585 |
| 6 | Georgia | 10,711,908 | 166,327 | 1,553 |
| 7 | Kentucky | 4,505,836 | 69,423 | 1,541 |
| 8 | Arizona | 7,151,502 | 109,914 | 1,537 |
| 9 | South Carolina | 5,118,425 | 77,822 | 1,520 |
| 10 | Louisiana | 4,657,757 | 67,664 | 1,453 |
Louisianarounds off the list at number ten, with over 67,000 monthly searches, or 1,453 per 100,000 people.
Texas has the most searches for Stanley cups in the United States, with 542,000 monthly searches, or 1,861 per 100,000 people. Around one in 50 Texans are searching monthly, accounting for one in eight (12.4%) nationally.
Texas’ figures are 42% above the national average of 1,308 searches per 100,000.
The top five searches in the Lone Star State are ‘Stanley cup,’ ‘Stanley tumbler,’ ‘Pink Stanley cup,’ ‘Stanley cup 40 oz,’ and ‘Starbucks Stanley cup.’
Alabama has the second-greatest demand for Stanley cups, with 1,793 monthly searches per 100,000, 37% above the national average. The 40 oz tumbler and pink Stanley cups are the top specific searches.
Tennessee has the third highest demand for Stanley cups in the country. With 1,711 monthly searches per 1,000 people, Tennessee’s figures are 31% above the national average. The pink Starbucks tumbler is the most coveted edition in the Volunteer State.
Nebraska is the fourth most obsessed with the viral quencher cups in the country. Google data reveals 31,265 monthly searches statewide, or 1,593 per 100,000, are made by Nebraskans – 22% above the national average. Nebraska is the only midwestern state in the top ten, making it most obsessed with hunting down the trending tumblers in the country outside of the South.
North Carolina has the fifth highest demand for Stanley cups in the US. Data shows 165,000 statewide monthly searches, equaling 1,585 per 100,000 people, 21% above the national average. Pink is the most in-demand color statewide, with special editions at Target and Starbucks causing commotion across the US.
Georgia’s demand for the sought-after water bottle ranks sixth in the nation. With 166,000 average monthly searches, this equals 1552 monthly searches per 1,000 people.
Kentucky ranks seventh among the most-obsessed states. There are an estimated 69,000 monthly searches statewide, or 1,541 per 100,000 people.
Arizona ranks eighth in highest demand for the coveted Stanley cups, with over 109,000 monthly searches, or 1,493 searches per 100,000 people.
South Carolina ranks ninth, with 1,520 monthly searches per 100,000 people, or over 77,000 monthly searches in the state.
A spokesperson at JeffBet commented on the findings:
“The mania surrounding Stanley cups has sparked a massive surge in customer demand across the US. Our data suggests that demand is highest in the South, with eight states in this region ranking among the top ten. It is fascinating to see which states the internet craze has taken over, with only two states outside this region showing the strongest search intent. Prices could rise if demand intensifies, especially if more limited editions are set to be released, like the highly desired pink Starbucks cup, which saw customers camping outside stores to get their hands on it first”.
