In the wake of the COVID-19 pandemic, alcohol sales in the United States have been surging.
According to Nielsen market research, in the week ending on March 21, sales of alcoholic beverages went up 55% as compared with the same time period last year. The largest gains were in sales of pre-mixed cocktails,tequila, and gin rocketing up around 75%, while wine sales rose 66% and beer sales were up 42%.
Another telling tale of the pandemic is that the biggest increase of these alcohol sales were made online. Online sales increased 243%, significantly higher than in-store sales.
With stay-at-home orders in effect, researchers will continue to look at the data to see if this increase in demand will continue.