IN OTHER NEWS – Georgians making lifestyle changes are prioritizing quitting snoring over quitting smoking.

Release:

• A new study has identified the top lifestyle changes people of Georgia are promising themselves – and stopping snoring trumps quitting smoking
• The study analyzed Google search volume for advice on implementing specific life changes, such as giving up cigarettes, to identify which Georgians prioritize the most
• The average monthly searches around stopping snoring were double those related to giving up smoking

New research names the top problems Georgia is facing, with residents revealed to want to stop snoring more than they want to quit smoking.

The study, conducted by nicotine pouch enthusiast Snusboss, analyzed nationwide and regional Google searches for keywords related to making positive changes and habits, including phrases like ‘quit smoking timeline’ and ‘how to prevent snoring.’

And it turns that Georgia prioritizes a soundless sleep over living smoke-free, as there are 37,050 monthly searches on average for help with stopping snoring, which is double the searches for how to give up smoking, which receives 18,500 searches per month.

This suggests Georgia’s relationships are under serious strain as a result of partners struggling to share a bed with each other due to their other half’s noisy breathing – so much so it has even overtaken smoking as a problem that needs addressing.

Weight loss was found to be the most popular resolution, at an average monthly search volume of a whopping 129,720, with drinking more water ranking second at 89,310 searches.

Following in third is eating healthily, with 76,370 average searches per month, and while this is still clearly a sought-after goal, it is 31% less popular than that of losing weight. This indicates that many would rather find an alternative method to shredding fat than cutting out unhealthy foods.

Resolving an issue with snoring whilst sleeping comes in fourth, and putting an end to a smoking habit ranks as the fifth most common resolution.

Top 5 most popular lifestyle change goals in Georgia in 2024

Lifestyle change	Average number of monthly searches
How to lose weight	129,720
How to eat healthily	89,310
How to drink more water	76,370
Stop snoring	37,050
Quit smoking	18,500

Commenting on the findings, Matti Ketolainen, SEO on Oakmont Europe, the parenting company of Snusboss, says:

“The concept of a clean slate that comes with the New Year always inspires people to become a better version of themselves. 

“However, as the initial excitement at the idea of following a new habit, such as stopping smoking, fades, so does motivation. A single slip-up and people decide to give up altogether, thinking they’ve already failed. 

“It’s important to remember that just because you caved one time – or even a couple of times – it doesn’t mean that all is lost. After all, a resolution is a goal for the year. Rather than thinking it has to be achieved in the first month, see it as something you must accomplish by the end. 

“The aim is to not be reaching December and having to make the same pledge to yourself. This eases the pressure, and if you achieve it before then, you’ll feel proud, rather than kicking yourself for not succeeding right away.”