ATLANTA – A new study ranks Georgia in the top 10 states most likely to spoil their mom this Mother’s Day.

Release:

• California places top in the US for spoiling the special women in their lives on Mother’s Day
• 12,618 peak monthly searches per 100,000 residents are made in California, 24.1% above the national average at 10,168
• 487 Mother’s Day related Google search terms were analyzed for the study, including ‘Mother’s Day’, ‘Best Gifts for New Moms’ and ‘Mother’s Day Flowers’

A new study has revealed that California is the state most likely to spoil their mom this Mother’s Day.

Gifting experts at Unifury analyzed the peak monthly Google searches for 487 search terms related to Mother’s Day from the past year to see which state is most likely to spoil their mom this Mother’s Day.

1. California – 12,618 peak monthly searches per 100,000 residents

California tops the list of the states most likely to spoil their mom this Mother’s Day, with 12,618 peak monthly searches related to Mother’s Day per 100,000 residents. This is 24.1% above the national average of 10,168 peak monthly searches related to Mother’s Day per 100,000 residents.

The most searched Mother’s Day-related keyword in California was Mother’s Day, with 1,500,000 peak monthly searches. Happy Mother’s Day was next, with 823,000 peak monthly searches, tied with Mother’s Day 2023, also with 823,000 peak monthly searches.

2. New York – 12,190 peak monthly searches per 100,000 residents

New York is the second most likely state to spoil their mom this Mother’s Day, with 12,190 peak monthly searches related to Mother’s Day per 100,000 residents, 19.9% more than the national average.

The most searched Mother’s Day-related keyword in New York was Mother’s Day, with 673,000 peak monthly searches. Per 100,000 residents, New York searched the most for “Mother’s Day flowers,” with 2.9 searches per 100,000, and second most for “best gifts for new moms,” with 4.1 searches per 100,000; Massachusetts was first with 4.7 searches per 100,000 residents.

3. Nevada – 12,145 monthly searches per 100,000 residents

Nevada is the third most likely state to spoil their mom this Mother’s Day. Peak monthly searches related to Mother’s Day were 19.5% higher than the national average, with 12,145 monthly searches relating to Mother’s Day per 100,000 residents.

4. Texas – 11,838 peak monthly searches per 100,000 residents

With 11,838 peak monthly searches for topics related to Mother’s Day per 100,000 residents, Texas ranks fourth. Texas’s peak monthly searches are 18.9% higher than the national average.

5. Florida – 11,606 peak monthly searches per 100,000 residents

Florida is the fifth most likely state to spoil their mom this Mother’s Day, with 11,606 peak monthly searches per 100,000 residents. Peak monthly searches per 100,000 residents in the Sunshine State were 16.4% higher than the national average.

6. Maryland – 11,606 peak monthly searches per 100,000 residents

Maryland is sixth, with 11,606 peak monthly searches for terms related to Mother’s Day. This is 14.2% above the national average for peak monthly searches related to Mother’s Day per 100,000 residents.

7. Colorado – 11,425 peak monthly searches per 100,000 residents

Colorado is seventh most likely to spoil their mom this Mother’s Day, with 11,425 peak monthly searches related to Mother’s Day. The Centennial State’s searches sit 12.4% above the national average.

8. New Jersey – 11,410 peak monthly searches per 100,000 residents

With 11,410 peak monthly searches, New Jersey is the eighth most likely state to spoil their mom this Mother’s Day. Peak monthly searches in the Garden State are 12.2% above the national average.

9. Georgia – 11,329 peak monthly searches per 100,000 residents

Georgia is ninth most likely to spoil their mom this Mother’s Day, with 11,329 peak monthly searches related to Mother’s Day per 100,000 residents, 11.4% higher than the national average.

10. Arizona – 11,159 peak monthly searches per 100,000 residents

Rounding out the top 10 is Arizona, with 11,159 peak monthly searches related to Mother’s Day per 100,000 residents. The Grand Canyon state’s peak monthly searches related to Mother’s Day were 9.8% above the national average.

Tan Vo, Owner of Unifury, commented:

“Mother’s Day is a time to celebrate the special women in our lives who helped raise us or helped raise our families. It can be for our mothers, grandmothers, wives, significant others, or any other people that we choose to celebrate and honor for all their hard work with this.

“California seems to agree, as the peak number of monthly searches related to Mother’s Day per 100,000 residents in the Golden State was the highest of any state.”

Table showing the maximum monthly searches for Mother’s Day-related search terms per 100,000 residents in the top 10 states and the U.S. overall. Table is ranked from the highest maximum monthly searches per 100,000 residents to the lowest.

Rank	State	Population	Max monthly Searches related to Mother’s Day	Monthly searches per 100k	Percent difference to the national average
1.	California	39,029,342	4,924,820	12,618	+24.1%
2.	New York	19,677,151	2,398,680	12,190	+19.9%
3.	Nevada	3,177,772	385,950	12,145	+19.5%
4.	Texas	30,029,572	3,630,290	12,089	+18.9%
5.	Florida	22,244,823	2,633,290	11,838	+16.4%
6.	Maryland	6,164,660	715,470	11,606	+14.2%
7.	Colorado	5,839,926	667,240	11,425	+12.4%
8.	New Jersey	9,261,699	1,056,800	11,410	+12.2%
9.	Georgia	10,912,876	1,236,320	11,329	+11.4%
10.	Arizona	7,359,197	821,220	11,159	+9.8%
	US Overall	334,233,854	33,977,400	10,166

Table showing the top 10 states searching for “Mother’s Day flowers” ranked by average number of searches per 100,000 residents.

Rank	State	Population	Average Monthly Searches Per 100k	Max Monthly Searches
1.	New York	19,677,151	2.9	5,400
2.	Maryland	6,164,660	2.8	1,600
3.	Virginia	8,683,619	2.8	2,400
4.	Delaware	1,018,396	2.8	260
5.	New Jersey	9,261,699	2.6	2,400
6.	California	39,029,342	2.6	9,900
7.	Hawaii	1,440,196	2.6	320
8.	Colorado	5,839,926	2.5	1,300
9.	Florida	22,244,823	2.5	5,400
10.	Nevada	3,177,772	2.5	720

Table showing the top 10 states searching for “best gifts for new moms” ranked by average number of searches per 100,000 residents.

Rank	State	Population	Average Monthly Searches Per 100k	Max Monthly Searches
1	Massachusetts	6,981,974	4.7	880
2	New York	19,677,151	4.1	1,900
3	Colorado	5,839,926	4.0	590
4	Connecticut	3,626,205	3.7	390
5	New Hampshire	1,395,231	3.5	110
6	New Jersey	9,261,699	3.4	720
7	Vermont	647,064	3.2	50
8	Illinois	12,582,032	3.2	1,000
9	Virginia	8,683,619	3.2	720
10	Minnesota	5,717,184	3.2	480