ATLANTA – A new study reveals that Georgia ranked in the top five states using social media to make money.
Release:
- A new study has identified the top states striving to make a living from sharing their life on social media, with those in Georgia showing the second most interest.
- The study analyzed nationwide Google searches around launching a career in the industry to reveal where people are most eager to do so.
- According to the State of Influencer Marketing 2024 report, almost 60% of respondents plan to increase spending on influencer marketing in the year ahead.
- Those in Georgia are the second keenest to earn an income from social media, searching about a career in the industry 46% more than the typical American.
As the influencer market continues to prosper, new data names the states where people are most set on making a living from social media.
The research, pulled together by online casino comparison website Kajino, analyzed nationwide Google searches for key phrases related to influencing, such as ‘monetize social media presence,’ to identify which states are most determined to make a regular income from having an audience on social media.
Unsurprisingly, many are considering the career path, given that the industry doesn’t seem to be slowing down in growth anytime soon, and is expected to be worth a whopping $22.2bn by the end of 2024.
According to a recent report by the Influencer Marketing Hub, nearly 60% of respondents plan to increase the amount of money dedicated to influencer marketing over the next 12 months.
The report found that nearly a quarter (24.2%) of respondents intend to spend more than 40% of their marketing budget on influencer marketing in 2024. This is a significant increase from 2023’s 23% and 2022’s 5% spend, so it’s little wonder it remains an attractive career prospect.
It turns out those in Georgia have this down as an ambition the second most out of everywhere in the US. The state averaged 78.2 monthly searches per 100,000 residents, which is 46% higher than the US average of 53.5 searches per 100,000 people.
Florida is the state with the highest interest in earning money from influencing, with 79.8 searches per 100,000 residents – 49% higher than the national average. In third is New York, which is 42% higher than the national average, at 75.9 searches per 100,000 people.
The ten states most interested in an influencer career
Rank State Average Monthly Search Volume Per 100k 1. Florida 79.8 2. Georgia 78.2 3. New York 75.9 4. Utah 72.1 5. Nevada 71.0 6. New Jersey 70.3 7. Delaware 66.7 8. California 64.9 9. Texas 63.1 10. North Carolina 61.8
On the other end of the scale, working as an influencer holds the least appeal to New Mexico residents, with only 33.8 searches per 100,000 people, which is 37% below the US average.
Behind New Mexico, as the second-least interested, is West Virginia, with people in the state looking for information on the potential career 32% less than the average American, with 36.6 searches per 100,000 residents.
Closely following in third from the bottom is Montana with 36.9 monthly searches per 100,000 – 31% below the national average.
While it’s unclear the exact reason for the difference between the states, it could reflect how heavily social media is integrated into the lives of those living in each area, and therefore how much it’s considered a valid career prospect by residents.
The ten states least interested in an influencer career
Rank State Average Monthly Search Volume Per 100k 1. New Mexico 33.8 2. West Virginia 36.6 3. Montana 36.9 4. Alaska 41.4 5. Maine 42.1 6. Iowa 42.4 7. South Dakota 43.6 8. Kentucky 43.8 9. Wyoming 44.0 10. Wisconsin 44.1
Commenting on the findings, Hekima Yoshida from Kajino says: “Since its invention, social media’s presence in society has continued to grow – and it doesn’t look like that is going to change in the near future.
“In fact, each year brings more opportunities for growth thanks to the creation of new social media platforms, and more brands willing to collaborate with influencers.
“If done successfully, not only does an influencer lifestyle come with a generous salary, but it also has flexible hours that can often be carried out from anywhere in the world. It’s no wonder it’s an attractive prospect for many young people – especially the opportunity to create content about their interests.
“However, being so heavily in the public eye can have downsides. Many influencers talk of the struggles of having details of their personal lives scrutinized, which is perhaps a con that outweighs the pros for certain states, such as New Mexico and West Virginia.”
