Fowler & Company: We Are Wasting the Chance of a Lifetime

| July 24, 2017

By Curt Fowler | Fowler & Company

That is the message Seth Godin wants everyone to grasp. I just watched a 30-minute interview of Seth and it was fantastic. If you want to watch the full interview, click here. If you want the quick notes, keep reading…

How are we wasting the Chance of a Lifetime? Two ways:

  • Externally – It takes $100 to connect with anyone in the world. Why are we not taking advantage of that?
  • Internally – If not now, when? There has never been a better moment to chase whatever God has placed on your heart to chase. What voices are you listening to that are keeping you from starting?

On finding the purpose for your life or the right time or the right opportunity,

  • It is a waste of your time! You are just delaying starting. Move now. Publish, print. Quit delaying. You are stalling because you are afraid to fail, but risking failure is the only path to success.

Best business decisions he has ever made:

  • 1 – Blogging every day. Even if no one ever read his blog, expressing your thoughts daily will improve your thinking. Putting your thoughts out there builds trust. It attracts the right people to you and repels the rest. If you blog like you talk, you will never run out of things to write. No one has ever suffered from talkers’ block!
  • 2 – Seeking out things he is wrong about. He has made countless bad decisions, which is good because making bad decisions is the only way to make good decisions. Try arguing the other side of any decision. Do this out loud, with a friend. Push against your own decisions.

On quitting. He wrote a book about it.

  • Never quit when it gets hard.
  • Do quit before you start.
  • Do quit once it is clear you are at a dead end. Recognize failure, pivot and move on.

On productivity,

  • Have an instinct to ship, not to be perfect. Seeking perfection is just fear of failing. Get over it. Failure is required for progress.
  • People who when at Jeopardy press the buzzer before they are certain they know the answer. Say yes and figure it out.
  • Give yourself a deadline and ship. He has shipped his daily blog post every day for a very long time.
  • He doesn’t watch TV or go to meetings. He figures that saves him 7 hours per day.
  • Decide how you will use your time to ship the things that matter. Say no to everything else.
  • Claim your space, what matters to you, and deliver on your promises.

On disappointments and setbacks,

  • Hopefully, you do not take it personally if you lose at Monopoly. You put up the game and go to bed.
  • Apply that to life. It didn’t work? That is interesting… It is not about you. Learn and move on.
  • Failure is a requirement.
  • Will you be better because you played the game, made the sales call, posted the blog post? Absolutely!

On the Myth of Momentum,

  • Nobody who we really admire got where they are at quickly.
  • Quick success is what we all want, but it rarely happens. If it does, it often ends catastrophically. Look at the lives of most lottery winners. They were crushed when it happened too fast.
  • It is not the big start, it is the big finish after years of building up trust.

On raising free range kids,

  • What is school for? It was established to create more factory workers.
  • It should exist to teach people to lead and to solve interesting problems.
  • Ask your kids what they learned while trying to do something good for others.
  • Congratulate them when they have a huge failure trying to solve an interesting problem or trying anything worthy (asking the girl out, going out for a new sport, etc.)

On permission marketing,

  • Permission marketing is when your audience would be upset if you did not show up for work today, did not open the store, did not send the blog post.
  • We will never matter to everyone, but mattering to “your” people is what counts.
  • Stop worrying about everyone. Help one person, then five, then more.

Great advice. If you’d like to watch the thirty minute interview, go here.

Are you ready to make great things happen in your business? If you are, head over to our Resource Page and check out our free tools to help you get started or give us a call at 229-375-5613.

Have a business growth topic you’d like me to cover? Send suggestions to cfowler [at] or use our contact form by clicking here.

Curt Fowler is an organizational growth expert and President of Fowler & Company, a business advisory firm dedicated to helping leaders create and achieve a compelling vision for their organization. He has an MBA in Strategy and Entrepreneurship from the Kellogg School, is a CPA, and a pretty good guy as defined by his wife and four children.

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