Georgia Tourism launches new television campaign

| April 13, 2016

ATLANTA – Georgia Tourism, a division of the Georgia Department of Economic Development, announced this week the launch of its spring television broadcast campaign titled “Pretty.Sweet.” The new television spots showcase the beauty of Georgia and the many destinations that create a unique experience for visitors. Two new spots are currently running in multiple drive markets in the Southeast through May 2016.

The “Pretty.Sweet.” creative marketing campaign debuted in 2015 in print, radio, digital, social, outdoor and web platforms with the new spots being the first introduction of the campaign to television. Newly shot footage used in the campaign provides a broad look at Georgia’s tourism appeal through vibrant imagery, with a special emphasis on outdoor adventure, arts, and culture. The spots highlight every corner of the state with scenes of iconic destinations and attractions from Georgia’s nine travel regions. Craig Miller Productions produced the footage for 9 new regional videos titled “We Are Georgia” which captures an epic road trip spanning 58 locations, 65 days and over 6,800 miles.

“This is the first time in almost 10 years that Georgia Tourism has had a television broadcast campaign, making this campaign even more exciting,” said Kevin Langston, deputy commissioner of tourism at the Georgia Department of Economic Development. “Our goal with this new campaign is to encourage visitors to Explore Georgia’s tourism offerings that make us so unique.”

At the heart of the new commercials is the original song created to accompany the footage. Georgia Tourism has dubbed 2016 “The Year of Georgia Music” and has prominently featured the state’s unique music offerings through all of its marketing channels making this the perfect opportunity to utilize an original song during the music campaign. Mike Schatz, senior vice president and creative director at Blue Sky, Georgia Tourism’s agency of record, co-wrote and co-produced the song titled “Life’s Pretty Sweet.” with Novel, an Atlanta-based singer, songwriter and producer, who also provided vocals on the original song.

“You can be from anywhere in the country, and once you visit or move to Georgia, it still feels like home, said Novel. “I have travelled to many places, but Atlanta, Georgia is where I developed most as a songwriter and producer and it’s where I feel most comfortable. Life’s pretty sweet here.”

The new television spots can be viewed and shared via Explore Georgia’s YouTube channel. To plan your next Georgia vacation visit www.ExploreGeorgia.org. Connect with Georgia Tourism on Facebook, Twitter and Instagram.

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