Fashion | Get the Latest in Trendsetting Beauty at Sephora inside JCPenney on May 2nd

| April 28, 2014

Sephora-in-JC-PennyVALDOSTA, GA – Beauty seekers in the Valdosta area have reason to celebrate. Sephora, the ultimate beauty destination and JCPenney, one of America’s leading retailers, are opening a new location in the JCPenney department store at Valdosta Mall on Friday, May 2nd. The first 100 clients to show up at the grand opening will dip into our stash of Sephora inside JCPenney gift cards with mystery values worth up to $100! Plus, Sephora is giving away 750 gift bags stuffed with fabulous samples! Now that’s a pretty good reason to start
shopping!

“We are thrilled to share Sephora inside JCPenney with the Valdosta community,” said Shatorria Lane, Beauty Leader. “Sephora is the ultimate beauty destination and clients will love to shop our amazing brands of makeup, skincare, fragrance, bath and accessory products. Our speciallytrained beauty consultants will help every client look and feel her best.”

The new 2,200-square-foot Sephora inside JCPenney location, situated prominently in the center of the store, is a beauty paradise with close to 50 brands. Clients are encouraged to touch, play and try everything from lip glosses to blushes, skincare to fragrance. Product consultants with Sephora inside JCPenney are well educated in the beauty business. Rigorously trained in Sephora educational programs focused on skincare and general beauty, they offer a completely non-biased approach when recommending products.

Hard to Find Brands

Cult makeup lines such as Marc Jacobs Beauty, BITE Beauty, Cover FX, Urban Decay, Make Up For Ever, NARS and Smashbox, innovative skincare lines including Kate Somerville, Shiseido, Philosophy, Murad, Peter Thomas Roth and Ole Henriksen, as well as fragrance offerings from brands such as Dior, Dolce and Gabbana, Elizabeth and James Nirvana, Gucci and Marc Jacobs will be available in Sephora inside JCPenney. Plus, Sephora has its own collection of makeup, tools & accessories, and a skincare collection.

The Sephora Beauty Studio

Clients in need of a new look can visit Sephora inside JCPenney for an Express Service at the Sephora Beauty Studio from makeup and skincare experts who are available to help you master a new beauty look in minutes. Complimentary services offered include: Smoky Eye, Treat and Conceal, Flawless Foundation + COLOR IQ, Blush and Bronze, Essential Eyeliner, Perfect Lips, Beautiful Skin and Everyday Eye. Also available at Sephora Inside JCPenney is the SEPHORA + PANTONE COLOR IQ; the most advanced foundation matching solution
available in North American beauty retail. Using Pantone’s color capture and measuring technology, COLOR IQ is the first and only beauty system to scan the surface of the skin, assign an official PANTONE® SkinTone™ number and match a scientifically precise foundation shade from Sephora’s selection of 1,000+ foundations. The foundation matching service is complimentary and available any time at the Sephora Beauty Studio.

Beauty Insider

By joining Sephora’s Beauty Insider program, clients will get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. As a Beauty Insider, clients are eligible to receive a special birthday edition of MAKE UP FOR EVER CELEBRATE FOR EVER set, featuring deluxe size samples of MAKE UP FOR EVER’s Smoky Extravagant mascara and Rouge Artist Natural lipstick in N9. Check your e-mail, mail or simply come back to Sephora inside JCPenney at Valdosta Mall, or any other Sephora location, within a few weeks of your birthday to pick up the special gift Sephora has waiting for you.

Since teaming with Sephora in 2006, JCPenney has become a major presence in the beauty business. The Valdosta Mall location brings the number of Sephora inside JCPenney locations to 476.

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